Last interview – 27th June / Ben Acornley, Creative Director of Applied Wayfinding (London)

“Inclusive design and accessibility are at the heart of everything we do… It needs to be as accessible as possible to as many people as possible: that’s our starting point.”

With a background in editorial design, Ben Acornley is Partner and Creative Director at Applied, one of the world’s largest information design firms whose specialities include wayfinding and legible cities, systems and environments, and interactive communications. The company’s work spans many disciplines including mapping, planning, editorial and digital design, branding and product design and its projects include Legible London for Transport for London and other major wayfinding systems for such iconic places as New York, Shanghai, Seoul, Toronto, Doha, Dublin, Glasgow and Vancouver, always with the focus on the end user and usability.